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Inter Parfums and Boucheron Ink 15-year Licensing Deal

The agreement replaces a previous license with L'Oreal.

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By: Jamie Matusow

Editor-in-Chief

Inter Parfums, Inc. has announced that its 74% owned Paris-based subsidiary, Inter Parfums SA has signed a 15-year exclusive worldwide license agreement with Boucheron to create, produce and distribute perfumes and ancillary products under the Boucheron brand. The agreement commences on January 1, 2011, and replaces a previous license with L’Oreal that was terminated by mutual consent.

Pursuant to the license agreement, Inter Parfums will work closely with Boucheron to capitalize on the brand’s ultra-luxury positioning in high-end jewelry. Inter Parfums has a solid track record in prestige fragrances working with a growing number of well-respected brands. The transfer of inventory will take place early in 2011 and the development of a new fragrance is planned for 2012. Plans call for Interparfums Luxury Brands, a recently formed United States subsidiary of Inter Parfums SA, to handle distribution of the brand in the U.S.

Commenting on the agreement, Jean-Christophe Bédos, president and CEO of Boucheron, says, “This is an exciting opportunity for Boucheron and Inter Parfums as we seek a new strategic direction for our fragrances and build on the Boucheron’s unique position in the jewelry world. Boucheron has been a prestige brand for over 150 years with a reputation for trendsetting in luxury jewelry. I’m certain that this adventure will continue with Inter Parfums.”

Philippe Benacin, CEO of Inter Parfums SA, adds: “We are very pleased to welcome Boucheron fragrances as the latest addition to our portfolio of top-end luxury brands. I believe that together we will be successful in creating new inspiring products. Boucheron is an incredible brand that will contribute to our continuing strategy for developing the ultra-luxury sector.”

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